Run your ad budget on measurement, not guesswork.
Verimly audits your ad accounts, runs your campaigns and, when you need it, leads your marketing. We combine an expert's judgement with the speed of AI agents to show clearly where your budget goes, what actually drives sales, and what's being wasted.
- ✓Measurement first, then spend
- ✓You pay the platforms directly
- ✓Your accounts stay yours
- GA4 property connected
- 14 campaigns, 2,381 search terms scanned
- Purchase tag fires twice
- 31% of spend goes to brand searches
- 3 Meta campaigns compete for one audience
- Prioritising findings…
Purchase tag fires twice
Est. impact: ROAS artificially inflated ~35%
31% of spend goes to brand searches
Est. impact: ~$3,400 monthly spend leakage
3 Meta campaigns compete for one audience
Est. impact: Self-competing bid inflation
// Brands we've worked with
A straight answer to "Is my ad budget being wasted?"
Don't drown in metrics like CPC, impressions and reach. Most growing businesses spend serious money on digital ads without seeing clearly how much of it comes back as revenue.
Great reports, flat revenue.
Reports celebrate clicks and impressions, while bottom-line revenue remains uncertain.
Tracking you can't trust.
Missing or double-counted conversions base every strategic decision on faulty numbers.
No reasons behind decisions.
Budget gets spent, but nobody explains which changes were made and why.
Agents scan. The expert decides.
Agents
- ✓Regularly track competitors’ websites and ads.
- ✓Analyse content and creatives before publication.
- ✓Check the availability of your website and critical pages.
Expert
- ★Interprets findings in your business context.
- ★Prioritises them by impact.
- ★Takes responsibility for the conclusions and presents them to you.
→ The result: faster, evidence-based marketing decisions.
Four services, one goal: the return on your budget.
Performance Marketing Audit
An in-depth inspection of your ad accounts, tracking and spend. Concrete findings and a prioritised action plan.
Ad Management
We set up and run your Google Ads, Meta, TikTok and LinkedIn campaigns in your own accounts, and report every month what we changed and why, in terms of profit.
Ad Consulting
Your team or agency runs the campaigns; we set the strategy, review the accounts regularly and clarify priorities.
Fractional CMO
Experienced marketing leadership without a full-time CMO’s cost: strategy, budget, measurement and agency management in one pair of hands.
// Tools we use
What we review
Our audit skips surface vanity settings and digs deep into every technical and commercial driver of your budget efficiency.
Tracking & Measurement Stack
Double-counting or missing conversion tags across your funnel.
gtag('event', 'purchase', {
transaction_id: duplicate // DOUBLE COUNT
value: 840.00
});
Search Queries & Negative Keywords
Irrelevant queries draining cash and cannibalising brand search.
Audience Overlap
Multiple internal campaigns bidding against each other for the same eyes.
Landing Page Experience
Post-click page performance, load speed, and friction in conversion flows.
Multi-Touch Attribution
How touchpoints across paid search, social, and direct channels truly interact.
Agency Report Auditing
Validating whether reported CPC/reach gains actually translated to bottom-line sales.
How it works
Intro call
A free 30-minute call to understand your situation. If we don't think our services will pay off for you, we'll say so.
Measurement first
Every engagement starts with a review of your accounts and tracking. Good decisions need correct data.
Plan
We prioritise the findings by impact and agree targets and the budget plan with you.
Execution and reporting
Your team implements the plan or we run your ads; every month we report what changed and why.
We sit on your side of the table.
You pay the platforms directly.
We don't buy media and re-invoice it; you see exactly what was spent on the platform's own invoice.
Data, not opinion.
Every finding is backed by an account record, report or screenshot.
Your accounts stay yours.
Ads run in your own accounts. We use read-only access for audits and admin access for management; ownership always stays with you.
Revenue, not jargon.
We explain findings by their effect on revenue and profit, not in technical terms.
Verimly Agents
We've turned the AI-assisted tools we use in audits and consulting into agents that track your competitors, analyse your content and creatives before publication, and check your website’s availability. The agents are exclusive to Verimly clients.
Competitor Analysis Agent
Tracks competitors' websites daily and their ads weekly.
Virality Agent
Gives insight into how well your content fits your audience before it goes live.
Creative Heatmap Agent
Produces an attention map for your static visuals.
Uptime Agent
Checks whether your website has gone down.
Frequently asked questions
Can I keep working with my agency?
Yes. An audit or consulting does not replace your agency; it equips you with verified facts to manage them effectively. If you would rather we run your ads, we can do that too.
Is it safe to share account access?
For audits we only ask for read-only (viewer) access and never modify any settings. For ad management we use admin access, but you remain the owner of the accounts and can revoke access at any time.
Can you run our ads for us?
Yes. With our Ad Management service we run your Google Ads, Meta, TikTok and LinkedIn campaigns in your own accounts, always starting by verifying your measurement.
How long does an audit take?
It depends on account volume and scope; a comprehensive audit is typically delivered within two weeks.
How is pricing determined?
We walk you through pricing on the intro call, once we understand your needs and scope.
What if you find no major issues?
We report that honestly too. Verifying a well-functioning setup gives you the confidence to scale spend without hidden waste.
Let's X-ray your ad budget.
In a free 30-minute call we'll listen to your situation and show you what an audit could find.