Ad Consulting
Your team or agency keeps running the campaigns. We sit beside you as an independent expert: we set the strategy, review the accounts regularly and make clear what to prioritise each month. Implementation stays with you.
What is ad consulting?
Ad consulting is an independent expert service that guides the team or agency running your ad accounts, without taking the accounts over. The consultant sets the strategy, budget split and test plan with you, reviews the accounts regularly and explains what should change and why. Execution stays with you; you are not alone when you decide.
When does it make sense?
Your own team runs the campaigns, but you want a second expert eye on the strategy
You work with an agency and want someone independent to read its reports
You want the right setup before you open a new platform such as TikTok or LinkedIn
Your audit is done and you want someone to follow up that the findings are put into practice
What does it cover?
Strategy and account structure
Campaign structure, targeting, bidding strategy and conversion goals designed around your margins.
Regular account reviews
Read-only reviews of spend, search terms, audiences and ad copy.
Budget and targets
Budget split across channels, profitable CPA and ROAS targets, monthly pacing.
Test plan
Prioritising creative, landing page and bidding tests, and reading their results correctly.
Measurement checks
Keeping conversion tags, GA4 and platform data consistent with each other.
Guiding your team or agency
Clear briefs for your team or agency, and an independent voice in meetings.
Which platforms?
Google Ads
Search, Performance Max, YouTube and Shopping campaigns.
Meta
Facebook and Instagram ads.
TikTok
TikTok ads.
LinkedIn ads for B2B.
Agency or consultant?
| Criteria | Agency | Verimly Ad Consulting |
|---|---|---|
| Who runs the campaigns | Agency | Your team or agency |
| Independence | The side that spends the budget | Independent, no share of the budget |
| Account access | Admin access | Read-only access |
| Focus | Execution | Strategy, checks and priorities |
How do we work?
Intro call
In a free 30-minute call we hear your goals, your account setup and who runs the campaigns.
Initial review
With read-only access we review the accounts and list the priority issues and opportunities.
Strategy and plan
We agree the targets, the budget split and the first test plan with you and your team.
Regular cycle
We review the accounts regularly, update priorities in our calls and report progress.
Frequently asked questions
What does an ad consultant do?
They review your ad accounts with an independent eye, set the strategy and budget plan, and tell your team or agency what should change and why. They do not run the campaigns themselves; decisions and execution stay with you.
Will you run our campaigns?
Not with consulting: we look at the accounts with read-only access and your team or agency makes the changes. If you want us to run the campaigns, that is exactly what our Ad Management service is for.
Why a consultant if we already have an agency?
The agency is the side that spends the budget. A consultant takes no share of it and assesses the agency's work on your behalf. We work alongside your agency, not instead of it.
How are consulting fees set?
We walk you through pricing on the intro call, once we understand your needs and scope.
How is it different from the audit, ad management and Fractional CMO?
The audit is a one-off, in-depth snapshot of your accounts. A Fractional CMO takes responsibility for all of your marketing. With ad management we run the campaigns ourselves. With ad consulting the implementation stays with your team; we focus on the ad channels and keep guiding you over time. You can also start with an audit and continue with consulting.
Which platforms do you cover?
Google Ads, Meta (Facebook and Instagram), TikTok and LinkedIn.
Add an independent expert eye to your ads.
Tell us who runs your accounts and where you want to go; we will judge together whether consulting is the right fit.