Fractional CMO
Experienced marketing leadership without the overhead of a full-time executive. Strategy, budget, tracking, and agency management in one pair of hands, embedded with your team on dedicated days.
What is a Fractional CMO?
A Fractional CMO is an experienced marketing executive who takes part-time ownership of your company's marketing function. You gain the strategic leadership and accountability of a veteran CMO, for only as much time as your business actually needs.
When does it make sense?
You invest significant budget into marketing, but lack an executive to take full ownership
Coordinating agencies and freelancers still falls entirely on the founder's shoulders
You have ambitious growth targets, but no measurable roadmap to get there
Hiring a full-time CMO is premature or simply too costly at your current stage
What we take on
Strategy & goals
Translating growth targets into measurable quarterly KPIs and a focused roadmap.
Budget allocation
Distributing ad spend across channels based on net returns and rebalancing continuously.
Agency & team leadership
Selecting agencies and freelancers, writing briefs, defining KPIs, and holding them accountable.
Tracking infrastructure
Ensuring reliable analytics, clean tracking, and reporting so decisions rest on facts.
Team coaching
Mentoring in-house team members and providing hiring guidance when expanding.
Executive reporting
Delivering a concise, candid monthly marketing review to the founder and leadership team.
Full-time CMO, agency, or Fractional CMO?
| Criteria | Full-time CMO | Agency | Verimly Fractional CMO |
|---|---|---|---|
| Whose side | Internal team member | Spends the ad budget (inherent conflict) | On your side, accounts stay yours |
| Strategic ownership | Full strategic ownership | Execution-focused on ad spend | Full strategic ownership |
| Time to start | Lengthy hiring process (months) | A few weeks | A few weeks |
| Flexibility | Low | Medium | High: scales with your needs |
Engagement models
90-Day Roadmap
We audit the current baseline, align business targets, and deliver a prioritised 90-day marketing plan. One-off engagement.
Embedded Fractional CMO
We step in as your part-time marketing executive on dedicated days each week.
How we start
Intro call
A free 30-minute call to understand your business model, growth goals, and current setup.
Discovery
In the first two weeks, we analyze your data, existing campaigns, team, and agency agreements.
90-day roadmap
We define a clear, prioritized growth roadmap with quarterly targets and measurable KPIs.
Execution & review
We oversee execution, manage partners, and deliver candid monthly progress reports to leadership.
Frequently asked questions
Will you replace our current agency?
No. We manage your agency, clarify their deliverables, and track their performance. If changes are needed, we propose them with hard data.
How much time do you dedicate per week?
Determined by the engagement model; typically 1 to 2 days per week.
Do you work remotely?
Primarily remote, with on-site presence for critical planning sessions and workshops.
Do we have to start with an audit first?
It's not mandatory, but it is usually the fastest start: it ensures we never build a strategy on flawed assumptions.
Let's take ownership of your marketing together.
Let's discuss your current stage and evaluate whether a Fractional CMO model makes sense for your business.