Performance Marketing Audit
An independent inspection of your ad accounts and tracking infrastructure. See clearly what works, what is wasted, and what needs fixing first.
This audit is for you if…
You work with an agency but feel uncertain about the results
Your ad spend stays flat while sales are falling
You want to ensure your setup is rock solid before scaling spend
You want an independent evaluation before choosing a new agency or team
What we review
Tracking & measurement
- GA4 and Google Tag Manager setup
- Conversion tag firing and duplicate counting audits
- Meta Conversions API & Enhanced Conversions
- Consent Mode and privacy compliance verification
Account structure & spend
- Campaign architecture and bidding strategies
- Budget distribution and channel allocation
- Search query waste and negative keyword hygiene
- Brand vs. non-brand spend isolation
Targeting & creatives
- Audience definitions and internal audience overlap
- Impression frequency and creative fatigue
- Alignment between messaging and target audience
- Ad format and placement efficiency
Landing pages & funnels
- Mobile and desktop landing page load speeds
- Message consistency from ad copy to landing page
- Friction in signup, form, and checkout flows
- Funnel drop-off points and conversion leaks
Reporting & agency incentives
- Actionable KPI definitions tied to revenue
- Cross-platform report verification and integrity
- Agency fee models and contract incentives
- Multi-channel attribution sanity checks
What we deliver
Executive summary
the most critical findings and estimated revenue impact on a single page
Detailed findings report
hard evidence, dollar impact, and recommended fixes for every finding
Prioritised action plan
ranked systematically by business impact and implementation effort
Walkthrough presentation
we review the findings with you and your agency if you wish
30-day follow-up
a structured check-in to verify execution and measurable impact
Audit packages
Quick Check-Up
Single ad channel and tracking infrastructure review.
Findings summary and top 10 immediate action items.
Comprehensive Audit
All ad channels, GA4/GTM, landing pages, agency reports, and funnel flow.
Full report, 90-day action plan, live presentation, and 30-day follow-up.
Post-Audit Follow-Up
Continue with Ad Consulting so the findings are implemented and followed up regularly.
Regular account reviews and priority calls.
// We discuss scope and pricing together on the intro call.
How it works
Intro call
A free 30-minute call to understand your situation. If we don't think an audit will pay off for you, we'll say so.
Read-only access
We look at your accounts with view-only permissions. We change nothing.
Audit
Ad accounts, tracking, landing pages and reporting are examined one by one.
Report and walkthrough
We present the findings by impact and priority so your team or agency can act right away.
Frequently asked questions
Is it safe to grant access to my accounts?
We only ask for view-only (read-only) access and never modify any settings. You can revoke access as soon as the audit is complete.
What do you need to get started?
View-only access to your ad accounts, GA4, and Google Tag Manager; any existing agency reports and your goals. We handle the rest.
Will my agency be uncomfortable with this?
For an agency doing good work, an independent audit is an opportunity to validate their results. We frame findings constructively, focusing on fixes rather than blame.
Who implements the findings?
Your internal team or your agency. The action plan is written so it can be implemented directly. If you want us to implement it, our Ad Management service does exactly that.
What if you don't find any serious issues?
We report that candidly too. Validating that your setup is working properly gives you confidence before increasing ad spend.
Let's X-ray your ad budget.
In a free 30-minute call we'll listen to your situation and show you what an audit could uncover.