Ad Management
We set up, run and continuously improve your Google Ads, Meta, TikTok and LinkedIn campaigns in your own accounts. Every engagement starts by verifying your measurement, and every month we explain what we changed and why, in terms of revenue and profit.
What is ad management?
Ad management means handing over the setup, day-to-day monitoring and optimisation of your campaigns. At Verimly it starts with measurement: if your conversion tracking is wrong we fix that first, because optimising on bad data moves budget to the wrong places. Campaigns run in your accounts and you pay the platforms directly.
When does it make sense?
You don't have an in-house team, or the time, to run your ads
You're not satisfied with the results and reports from your current agency
You want to increase spend, but first need to know what actually drives sales
You've had an audit and want us to implement the findings too
What does ad management cover?
Measurement setup and checks
Verifying conversion tags, GA4 and platform data before campaigns run, and monitoring them continuously.
Campaign structure
Campaign structure, targeting, bidding strategy and conversion goals built around the profitability of your business.
Day-to-day management
Regular work on search terms, negative lists, audiences, bids and spend pacing.
Test plan
Planning ad copy, creative and landing page tests, and reading their results correctly.
Budget and targets
Budget split across channels, profitable CPA and ROAS targets, monthly spend pacing.
Monthly reporting
Not clicks and impressions, but revenue, profit and next month’s priorities. Every change with its reasoning.
Which platforms?
Google Ads
Search, Performance Max, YouTube and Shopping campaigns.
Meta
Facebook and Instagram ads.
TikTok
TikTok ads.
LinkedIn ads for B2B.
What do we do differently?
| Criteria | Common approach | Verimly Ad Management |
|---|---|---|
| Starting point | Straight into campaign setup | Measurement and account review first |
| Account ownership | Sometimes in the manager’s account | Always in your account |
| Ad spend | Sometimes invoiced through a middleman | You pay the platform directly |
| Reporting | Clicks, impressions, CPC | Revenue, profit and reasoned decisions |
How do we work?
Intro call
In a free 30-minute call we listen to your goals, current accounts and budget.
Initial review
We review your accounts and measurement setup and list what needs fixing first.
Setup and plan
We verify measurement, agree the campaign structure and budget plan with you, and launch.
Management and reporting
We keep improving the campaigns and report results and next steps every month.
Frequently asked questions
Whose name are the ad accounts in?
Yours. Campaigns run in your ad accounts and we connect with admin access. If we stop working together, the accounts, their history and the campaigns stay with you.
Who pays for the ad spend?
You pay Google, Meta, TikTok or LinkedIn directly. We don’t buy media and re-invoice it, so you always see exactly what was spent on the platform’s own invoice.
How is the management fee set?
We walk you through pricing on the intro call, once we understand your needs and scope.
Do we need an audit first?
You don’t need to buy a separate audit. But we always start management with an initial review: if measurement is wrong, optimisation will be too.
How does switching from our current agency work?
If the accounts are in your name it’s simple: access is granted, existing campaigns are reviewed and taken over without interruption. If they are in the agency’s name, we help you with the steps to transfer ownership to you.
How is this different from ad consulting?
With ad consulting your team or agency runs the campaigns and we provide direction. With ad management we do the implementation as well. If you have a team running your ads, consulting usually fits; if not, management does.
Let’s run your ads on measurement.
Tell us about your accounts, budget and goals; we’ll work out together whether ad management is right for you.